A monthly giving program can help your nonprofit build sustainable revenue, but launching it is only the first step. The real challenge is getting donors to join. Choosing the right promotion channels can make all the difference in your program’s success.
Here are different channels that you can use to promote your monthly giving program:
Use Email to Convert One-Time Donors
Email remains one of the most powerful tools for converting one-time donors into monthly donors. According to the Nonprofit Tech for Good Report, 69% of nonprofits that send email fundraising appeals raised the amount of money they needed.
- Segment your email list and tailor messages to past donors.
- Share impact stories that show how monthly giving makes a long-term difference.
- Include a clear and simple call to action.
Optimize Your Website to Promote Monthly Giving
Your organization’s website is a key platform for connecting with donors. Use it to actively promote your monthly giving program:
- Create a compelling landing page that includes real-impact stories, visuals, and a simple sign-up process.
- Add CTAs (calls to action) on high-traffic pages like your homepage, about page, and blog.
- Use pop-ups or banners that highlight your monthly giving option without affecting the user experience.
Leverage Social Media to Inspire Monthly Giving
Social media platforms allow you to showcase your monthly giving program in a way that is engaging and easy to share. In a 2025 online donor feedback survey, 29% of donors say social media is the tool that most inspires them to give.
- Use visual storytelling by creating compelling graphics that show the cumulative impact of monthly giving.
- Share videos, Reels, or Stories showing how a month of donations helped your mission.
Use Traditional Media to Reach Offline Donors
Don’t overlook traditional media channels, especially when reaching older donors or those who prefer offline communication.
Television
When you’re featured in a TV interview or local show, talk about your monthly giving program. TV lends credibility and reaches a broader audience.
Print Advertising
Local newspapers and community magazines can be powerful tools to connect with certain demographics. A simple, heartfelt ad can make a lasting impression.
Radio
Consider partnering with local radio programs. You can sponsor a segment or take part in an interview. Radio creates a personal, community-driven connection that resonates.
Send Direct Mail to Drive Monthly Giving Sign-Ups
Physical mail still delivers powerful results, especially with older generations. According to AFP Global, direct mail helps build trust, strengthen relationships, and drive fundraising success across all ages.
Use Phone Calls to Build Donor Relationships
Some donors appreciate personal phone calls. A research study by Penelope Burk over 10 months showed that the donors who received phone calls donated 42% more overall compared to those who didn’t receive phone calls.
Use Multiple Channels to Get Better Results
The most successful monthly giving programs don’t rely on just one promotion method. Combining digital, traditional, and personal strategies gives you more touchpoints with your audience.
Remember, promoting your monthly giving program isn’t about pressuring people; it’s about providing an easy way for your donors to impact lives every month.